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The Slow, Long & Inevitable Legacy of MS’s Cracked Windows 2010/12/22

Posted by nydawg in Digital Archives, Digital Preservation, Electronic Records, Information Technology (IT), Intellectual Property.
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Digital Legacy

Avoiding Digital Extinction

Someday when people wonder about primary causes of the “Digital Dark Ages“, some may recall that Once upon a time, there was a company with enormous continued market share (e.g. at a time they had 90-95% market shares of  browsers & operating systems!) from the 1980s-2010s.  And slowly, like the dinosaurs, they lost market share, disappeared and took with it access to the company’s widespread legacy proprietary formats. . . . So Buyer Beware: many early Microsoft Word documents and PowerPoint presentations are at risk and may be lost forever- – unless they are converted to an open (e.g. non-proprietary) standard like PDF/A.

“The trouble for Microsoft is that its core business is so huge that it indeed warrants defending. Its Windows operating system and Office suite of applications together generated around 60 percent of Microsoft’s sales in the 2010 fiscal year. But time and again, Microsoft’s focus on defending these areas appears to have come at the expense of timely strategic thinking about how to expand into promising new areas.

In the 1990s, Web searching, for example, seemed like a niche service or tool that could be found and used anywhere. Many companies failed to realize that algorithmic search could be commoditized and become an immensely profitable business.  Google, the search kings, has proven it to be a goldmine by using it as a way to attract Web surfers who could then be re-directed toward other experiences including services that Microsoft previously dominated, including e-mail, instant messaging, documents, word processing, digital calendars, etc.

Can I trademark “commoditized”?!

Real all about it:

If you control the search, you focus the find.




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